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Pawnshops for prosperous accept wine as collateral (Reuters)

Bottles of wine, one costing nearly $460, are shown in a wine shop in San Francisco, California January 14, 2008. Researchers at the Stanford Graduate School of Business and the California Institute of Technology found that because people expect wines that cost more to be of higher quality, they trick themselves into believing the wines provide a more pleasurable experience than less expensive wines. REUTERS/Robert GalbraithReuters - literally.

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